How Do I Build My Facebook Page?

As a new organization, one of the first things you want to do is build your social media fan base, especially on Facebook. Regardless of what your main mission or goal is, you need to draw your audiences to your Facebook page. You’ve got a few options here, but to be successful at this you really need to get your customers talking.

  1. Advertise on Site – Make flyers to put around your restaurant, spa, store, etc. “Like us on Facebook for exclusive offers,”  and “Like us on Facebook for updated information,” suffice most of the time, but you need to tailor it to your organization.
  2. Put Coupons/Offers on Your FB Page – This step is probably the most important one. People aren’t going to want to interact on your page without incentive, that’s just the way the world today works. Offer your customers a free appetizer for their Facebook “check-in” or put printable coupon up on the page. Your customers will do these things, which will lead their friends to do them, and so on (Remember the Snowball Effect?). Pretty soon, your page will have the likes it needs to get some serious attention.
  3. Post/Advertise Something Exciting – If you try to post a picture the first day of your Facebook launch, more than likely your response will be minimal. However, once you’ve done the above steps, you will get some serious feedback. Post a picture of your new lunch specials if you’re a restaurant or your special deals if you are a grocery store. These will get likes and shares from people who want to share the wealth with their friends. Once the picture gets out, your page will get more likes.
  4. Keep Them Coming Back – Once you’ve built your fan base, you want to keep them coming back for more. Don’t stop doing the things you’ve been doing to get the people to stay. Offer coupons regularly and continue to post specials and deals to get your customers excited about coming to your establishment. You will keep people interested while also continuing to get more followers.


Kaoz Piercing & Tattoos (pictured) utilizes their page the same way- people know when to get the best deals by liking them on Facebook so they can get the updates on when to go in for piercings and tattoos.

These small things can do a lot to build not only your Facebook fan base, but also your customer fan base. By using Facebook, you can get messages, specials, and coupons out to your customers in a free and convenient manner.

Never underestimate the power of social media!


The Snowball Effect



Whether you’re the PR practitioner for President Obama or for Apple Inc., there’s no question that Facebook is one of the top things on your to-do list. With more than a billion people on Facebook, it is one of the easiest ways to spread a message, idea, or product to a large audience.

You may be thinking: “How do posts on Facebook attract new people?” That’s the magic of the “Like” and “Share” buttons. With just a click, one of your followers can show all of their followers your picture or message. Then, one of their friends or followers can do the same. And then one of theirs. 

You get the point. The fact of the matter is, all you need is a clever, witty post to get more likes on the post and more likes to your page. With millions of pages in the Facebook world, a lot of people don’t even know certain pages exist! Therefore, if they are scrolling through their news feed and see that a friend shared a picture of the Apple iPhone5s , they can get instant access to the picture and company website. This Snowball Effect is what causes these posts to go viral.

Of course, one viral photo does not mean instant success when it comes to your Facebook page. Brian Solis, one of the top names in the PR field, has many posts on his own personal blog relating to the use of this method. “Likes do not represent the actual size of a community, yet many organizations confuse the overall number with actual audience size,” Mr. Solis states in one of his posts.  “The difference between Like and other direct response triggers is that the Like is an act of fleeting value that must be earned over and over again.” I agree with this statement completely- you need repeat offenses when it comes to posts, or else you’ll be the equivalent of a one hit wonder artist.

This post on PRNewser talks about being genuine and not overdoing it, great advice. You don’t need to be misleading to get people to view your page, just be honest!

Happy posting!



“Like” Us on Facebook!

Welcome to PRBook! This blog will focus on the use of Facebook “Likes” and how they effectively and ineffectively help a company or organization harness the true power of social media.


I’m sure we all remember the good times- scrolling through our news feed and seeing nothing but posts from our friends. Pictures, videos, and status updates were once the highlight of Facebook, but in the past year we have seen a drastic increase of those “Like” photos. You know what I’m talking about- the pictures with 79,000 likes that have absolutely nothing to do with what you are doing, but one of your 800 friends clicked “Like” and now it’s spreading through your news feed. I spent the first few months shunning off these photos, even deleting a few friends because they “Liked” a picture that I didn’t want to see. The fact of the matter is, however, these pictures are here to stay and they are now a key factor in the spreading of a message or idea.


In this blog, I hope to show how these pictures with thousands of likes are more than just annoying page fillers and why they are important PR tools. I will also educate you on what you can do to ensure that your photo gets the exposure that you and your company want.


I hope this topic is as intriguing to you as it is to me, and through this blog we can learn a little together! Oh, and I almost forgot…..make sure you “like” this blog on Facebook! (Sarcasm, of course.)