“Like” Us on Facebook!

Welcome to PRBook! This blog will focus on the use of Facebook “Likes” and how they effectively and ineffectively help a company or organization harness the true power of social media.


I’m sure we all remember the good times- scrolling through our news feed and seeing nothing but posts from our friends. Pictures, videos, and status updates were once the highlight of Facebook, but in the past year we have seen a drastic increase of those “Like” photos. You know what I’m talking about- the pictures with 79,000 likes that have absolutely nothing to do with what you are doing, but one of your 800 friends clicked “Like” and now it’s spreading through your news feed. I spent the first few months shunning off these photos, even deleting a few friends because they “Liked” a picture that I didn’t want to see. The fact of the matter is, however, these pictures are here to stay and they are now a key factor in the spreading of a message or idea.


In this blog, I hope to show how these pictures with thousands of likes are more than just annoying page fillers and why they are important PR tools. I will also educate you on what you can do to ensure that your photo gets the exposure that you and your company want.


I hope this topic is as intriguing to you as it is to me, and through this blog we can learn a little together! Oh, and I almost forgot…..make sure you “like” this blog on Facebook! (Sarcasm, of course.)


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