Author Archive: szarm12

How Do I Build My Facebook Page?

As a new organization, one of the first things you want to do is build your social media fan base, especially on Facebook. Regardless of what your main mission or goal is, you need to draw your audiences to your Facebook page. You’ve got a few options here, but to be successful at this you …

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The Snowball Effect

  Whether you’re the PR practitioner for President Obama or for Apple Inc., there’s no question that Facebook is one of the top things on your to-do list. With more than a billion people on Facebook, it is one of the easiest ways to spread a message, idea, or product to a large audience. You may …

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“Like” Us on Facebook!

Welcome to PRBook! This blog will focus on the use of Facebook “Likes” and how they effectively and ineffectively help a company or organization harness the true power of social media. I’m sure we all remember the good times- scrolling through our news feed and seeing nothing but posts from our friends. Pictures, videos, and …

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